Production has begun in Toronto on the inaugural season of its new original music series and international TV format THE LAUNCH! Recording superstars Fergie and OneRepublic’s Ryan Tedder, joined by world-renowned music mogul Scott Borchetta, are the first of a group of musical mentors shaping the creation of new releases by undiscovered artists.
After an international casting call and completion of an extensive A & R process that reviewed more than 10,000 emerging performers, 30 have been selected to participate in the new six-part, hour-long series, debuting early next year on CTV. Additional mentors, songwriters, producers – as well as the selected artists performing on THE LAUNCH – will be announced soon.
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