THE LAUNCH Debuts at #1 In Canada

One song can change everything – and the premiere of THE LAUNCH and its new original song “The Lucky Ones” did just that for CTV and chosen artist Logan Staats. CTV’s all-new, original music series was the #1 program in its timeslot among key demos when it premiered, while Staat’s single immediately debuted at #1 on iTunes. On Media Platforms: More than 3.2 million unique viewers have already checked out THE LAUNCH across all airings, with Wednesday’s debut seen by an average audience of 1.14 million viewers on CTV, CTV Two, Much, VRAK, and Canal Vie. THE LAUNCH was the most-watched program in its Wednesdays at 9 p.m. ET timeslot in all key demos, with a double-digit advantage for A25-54 and A18-49 against its closest competitor. THE LAUNCH debuted as the second most-watched program on after THIS IS US, and remains a Top 10 series after five days On CraveTV, THE LAUNCH: DIRECTOR’S CUT premiered as one of the Top 2 most-streamed series on the service. Viewership on jumped 32% on the day of the premiere. On Music Platforms: Immediately following the broadcast, Staats found himself sitting on top of Canada’s All-Genres iTunes Song Chart with his new original song “The Lucky Ones”, surpassing superstars Justin Timberlake and Ed Sheeran. After only one day of sales, “The Lucky Ones” debuted Top 5 on the digital pop songs sales chart in Canada and #8 for all genres, and currently ranks among the Top 50 on Canadian Hot A/C radio. “The Lucky Ones” has 100,000 streams already, and has been added to several prominent Canadian playlists on streaming services. On Social Platforms: #TheLaunch trended in Canada on Twitter throughout the duration of the broadcast and well into the night. There were close to 13,000 mentions of THE LAUNCH-related terms driving a staggering 121.3 million potential impressions in the 24 hours surrounding the broadcast “The Lucky Ones” trended in Canada on its first day of release.

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