Insight announces new banner aimed at creating and producing short-form digital content for millennial parents called Youngster
Headed by Erin Brock as chief creative officer, Youngster
will both acquire and create original short-form content (approximately two to six minutes in length) around a spectrum of topics that are relevant to millennial parents – everything from how to make Play-Doh to more weighty subject matter like bullying. The new entity will also work with social influencers and parenting experts to create its original content. Youngster is designed to be both an informational and entertaining platform for parents – of babies to pre-teens.
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