The new international television format is the first TV project culminating from the partnership between Bell Media and world-renowned record executive Scott Borchetta (AMERICAN IDOL), founder, president, and CEO of the Big Machine Label Group, whose roster features international superstars like Taylor Swift, Reba McEntire, Florida Georgia Line, Rascal Flatts, and Thomas Rhett, among others. Reinventing the music competition genre, THE LAUNCH delivers an authentic behind-the-scenes look at the creation of a series of hit songs. Along with Canadian format pros Insight Productions (THE AMAZING RACE CANADA, BATTLE OF THE BLADES), one of Canada’s preeminent production companies. With an award-winning background in music television production, Insight CEO John Brunton and Insight’s Lindsay Cox (THE TRAGICALLY HIP: A NATIONAL CELEBRATION) are executive producers, along with Franklin and Borchetta.
Created By: Scott Borchetta
Executive Producer: Scott Borchetta, John Brunton, Randy Lennox, Lindsay Cox