Style icon and international supermodel, Iman hosts and leads a panel of expert industry insiders who judge the talent and skills of 14 promising new designers from across the country. Vying for top-spot as the next Canadian fashion star, contestants compete in dramatic challenges hoping to seize their breakthrough moment. Faced with do-or-die tasks and extreme pressure, aspiring designers must endure the added stress of living under the same roof. Personalities will clash and tension will rise as they compete in 12 episodes. Only one designer will win it all; a cover and feature spread in ELLE Canada, a professional portfolio photo shoot courtesy of L’Oreal Paris, a ‘Runway to Retail’ business mentorship with Winners, and $100, 000 to start their own fashion line!