The Launch to premiere January 10 at 9 PM ET

The Launch will make its debut on Wednesday, January 10 at 9 p.m. ET on CTV and CTV GO.

The Launch is the exciting and groundbreaking new series spearheaded by music mogul Scott Borchetta, who has already made an incredible mark on music history thanks to his role as the founder of Big Machine Records and being the man responsible for discovering Taylor Swift.

Each episode will feature five exciting musical acts from across Canada, with cameras on hand to follow their journey to the studio, where they receive invaluable guidance from A-list musical mentors, including Boy George, Alessia Cara, One Republic’s Ryan Tedder, Sugarland’s Jennifer Nettles, pop star Fergie, singer-songwriter Julia Michaels and more.

The mentors will be working with some of the most exciting emerging artists in Canada, with the final 30 performers hand picked out of 10,000 hopefuls.

For the premiere episode of The Launch , the five aspiring musicians will be in the studio with none other than country/pop crossover superstar and Canadian living legend Shania Twain. Upping the star power even more, Twain will be joined by Borchetta and award-winning producer and songwriter busbee, who has written for P!nk, Gwen Stefani, Keith Urban, Adam Lambert and Lady Antebellum, to name a few.

The trio will be mentoring solo singers Havelin, Julia Tomlinson, Logan Staats, and Vivian Hicks, as well as five-piece boy band The Revel Boys.